Sunshades
Eyewear

Beginning life 40 years ago as a small scale supplier of unbranded sunglasses to local pharmacies, Sunshades Eyewear has grown into an international licensor and distributor of fashion eyewear selling in excess of 3 million pairs of sunglasses a year in over 15 countries. Employing a staff of 110, the Sydney based business is now at the forefront of the Australian eyewear industry designing, manufacturing, selling and distributing brands as varied as Oroton, Polaroid, Cancer Council Australia, Karen Walker and Ksubi to name a few. Established by iconic Australian businesswoman and entrepreneur Betty Lasse in 1969, Sunshades Eyewear to this day remains a family owned and operated business headed by Betty's son, CEO Rodney Grunseit.

Sunshades is an end to end Brand Management business that specialises in sunglasses and optical frames. Our focus is on providing our customers with unique, quality product. Our strengths are built on our core values of creativity, innovation, consideration and impeccable customer service. The net result is a dedicated team, passionate about our brands, products and customers that are highly skilled and disciplined at bringing a one of kind product to life and building enduring brands and relationships with our customers.

Contact

Sales Enquires:

Sunshades Eyewear Head Office
Sydney, Australia
PH: +61 2 8303 7300
FAX: + 61 2 8303 7399
EMAIL: enquiries@sunshadeseyewear.com.au

SUNSHADES EYEWEAR
Auckland, New Zealand
PH: +64 9 302 1635
FAX: + 64 9 302 1636
EMAIL: sunshades@sunshadeseyewear.co.nz

 

Karen Walker

Karen Walker is a fashion brand with a reputation for its original, effortless and unpretentious style. The collections reoccurring theme is taking extremes and pushing them together - masculine and feminine, tailored and street, luxury and non luxury, dark and super-cute. Karen Walker's work celebrates the anti 'it girl' - characters like Ally Sheedy's heavy fringed weirdo in 'The Breakfast Club', not the beautiful girl in the room, but the interesting one. These extremes reflect heavily in the eyewear collection as an ongoing reference. Small frames with heavy acetate and classic styles in crazy colours.

Ksubi

Ksubi is Australia's most iconic fashion brand sold in 15 countries in high end department stores and boutiques worldwide. First created in 2000 by Dan Single and George Gorrow who were unsatisfied with the range of jeans on the market and couldn�t find pairs that fit properly. Under the name Tsubi, they started manufacturing their own jeans and denim which then led to eyewear. George having a love of all things eyewear knew this was a natural progression for the brand and has since become the must have accessory for all celebrities with fashion cred. The collection is simple yet built with an eclectic mix of styles, inspired by pop comic, steam punk and vintage - creating a contrasting but unified & original look.

Le Specs

Synonymous with youth fashion, through its fearless design and innovation, Le Specs sets trends rather than following them. Since its inception in 1980, iconic eyewear label Le Specs has often been described as 'the brand de jour for any discerning fashionista'. Drawing influences throughout the world from the flea markets of Berlin to Australia's beach culture, the eyewear collection offers sexy styling with an irreverent twist. Attainable to all customers Le Specs offers the unique proposition of a fashion-forward brand at a value price.

 

Flint

A crisp white tee shirt, blue jeans, black leather jacket, dark sunglasses;All defining elements capable of conjuring both the rebel and the gentleman, the rock n' roller and the easy rider. Citing influences as diverse as 1950s Marlon Brando, a '60s Michael Caine, all the way to the modern day Johnny Depp, Flint eyewear is a brand whose foundations are laid in this timeless aesthetic. Defined by a traditional masculinity often elusive in the modern market place. Entirely handcrafted and using only the best quality acetate and metal finishes the Flint stamp echoes a class inspired by a time when genuine craftsmanship was still valued. Executed within often the smallest details, such as spring hinged temples and reinforced nose bridge sections, the handcrafted elements of the product are a manifestation of the original 'made to last' style the brand referenced.

Oroton

An Australian leader in contemporary style, both modern and timeless, Oroton is upmarket but attainable, beautiful and practical. Steeped in a 75 year history, the Oroton collection draws from this heritage interpreting international trends for a distinct and distinguished �O� enthusiast. The Oroton eyewear collection offers luxury eyewear for women of all ages, combining sophisticated elegance and optimum product quality. Every frame is handcrafted using exclusively selected acetates and optical grade monel metal materials.

Fiorelli

Fiorelli represents the streets of Rome, the pulse of Milan, right through to the overt glamour of Paris woven into a tapestry of femininity, style and culture - creating statement accessories from the countries the Fiorelli woman dreams about. The eyewear collection boasts a pursuit of runway-worthy styling, accented with meticulous design, splashes of colour and intricate hardware. Fiorelli resonates the new season trends but remain focused on being commercial and usable.

Morrissey

Morrissey has been a dominant force in Australian fashion for almost 3 decades, continually innovative since its launch in the wildly creative early 80's fashion scene. Fusing sexy and sophisticated chic, Morrissey states that the brand is about "celebrating life to the full" he believes people wear his sunglasses to feel like a rock star, not to keep the sun from their eyes. The handmade Morrissey eyewear collection is modern architecture for the eyes, it has unisex appeal and a transgenerational allure - "it's less about age and more about attitude".

Polaroid

As the pioneer of polarized lens technology all Polaroid sunglasses are fitted with the most superior quality polarized lenses. The first pair of Polaroid® sunglasses were sold in 1935 and now the Polaroid brand continues to service a worldwide market. The Polaroid Collection comprises contemporary international fashion styling, from classics to lifestyle, uniting functionality and design.

Polaroid Rx

Following the global positioning and success of Polaroid in the international market the Polaroid Rx collection is design led, highly technical and affordable. Each piece in the collection is designed in Australia and is handmade using the finest quality acetates and optical grade monel metals. The range is the perfect mix of fashion and function catering for both a male and female customer.

Glarefoil by Polaroid

The ultimate in affordable sports lifestyle eyewear, the Glarefoil by Polaroid collection is brought to you by the pioneer of polarized lens technology. Featuring performance styling, streamlined silohouettes and optimal fits providing maximum comfort.

Base

Defined by the action-sports way of life Base Eyewear is a youth lifestyle brand specifically designed to reflect the attitudes & personalities of the surf culture. With progressive designs that are aesthetically pleasing, attention-to-detail is paid to the comfort and fit of every Base sunglass. The Base Babe collection offers girls the Base essentials with a feminine twist through hardware and fashion colours.

Cancer Council

The vision of the Cancer Council is to minimize the threat of cancer to Australians, through successful prevention, best treatment and support. By purchasing sunglasses from the Cancer Council you are helping to fund research, education and patient support in Australia. The Cancer Council makes eye protection accessible to all Australians through affordable pricing and mass market distribution. The collection varies in styling from Fashion, Contemporary, Petite, Surf, Sun protection (4 window), Coverspecs and Rx frames

Fish Polarised

Designed specifically for those with an active lifestyle Fish polarized sunglasses are the ultimate glarefree solution, providing maximum protection and comfort. Fish polarized sunglasses offers a wide variety of lens tints suitable for saltwater and freshwater fishing environments, instantly improving depth perception. The range includes satin/soft touch finishes, sleek lines and a range of sizes specifically designed for the outdoor enthusiast.