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Le Specs Logo

Synonymous with youth fashion, driven by fearless design and innovation, Le Specs sets trends rather than following them. Since its inception in 1980, iconic eyewear label Le Specs has often been described as ‘the brand de jour for any discerning fashionista’.

Utilizing its distinctive red, white and blue logo and drop-dead sexy advertising, Le Specs commanded a powerful media presence in the eighties, enjoying an unprecedented level of brand recognition. Le Specs’ success was testament to its provocative styling and its ability to keep up with current trends, while at the same time maintaining an aesthetic all of its own. The Le Specs name garnered a cult following not only as the must-have eyewear accessory, but as a true trend-setter in the wider fashion world.

Drawing influences throughout the world from the flea markets of Berlin to Australia’s beach culture, the collection offers sexy styling with an irreverent twist. Le Specs offers the unique proposition of a fashion-forward brand at a value price. Defined by the reinvention of classic shapes, Le Specs has forged a position in the marketplace as the leading youth-driven, fashion-forward brand. In addition to design, the focus has been on creating a Le Specs lifestyle through its ad campaigns and alignment with ‘all things summer’.

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Utilizing its distinctive red, white and blue logo and drop-dead sexy advertising, Le Specs commanded a powerful media presence in the eighties, enjoying an unprecedented level of brand recognition. Le Specs’ success was testament to its provocative styling and its ability to keep up with current trends, while at the same time maintaining an aesthetic […]