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MINKPINK was launched in 2005 when founder and designer Rachel Evans decided that girls with an eye for fashion were being short changed.

Only cashed up girls could afford really well designed fashion and accessories and it seemed unfair. So MINKPINK was born to design inspiring and original collections for any girl who gets great design.

The MINKPINK collections are influenced and inspired by vintage design, current trends, street style and the lives and experiences of the entire design team. The result – quirky, unique fashion that is beautifully designed with the fashionista in mind. Fashion that is versatile and works back with an existing wardrobe to create individual style. With a philosophy that is vintage inspired, eclectic, cool and laid back, MinkPink is stocked in more than one thousand boutiques across Australia and New Zealand. Spreading internationally, the label has been donned by some of the hottest celebrities of the moment; such as Katie Perry, Kate Bosworth, Whitney Port and Kim Kardashian. The brand continues to inspire, support and encourage a diverse female market, all lovers of fashion, festivals and music.

For the love of MINKPINK.

 

View 2017 Look Book

Only cashed up girls could afford really well designed fashion and accessories and it seemed unfair. So MINKPINK was born to design inspiring and original collections for any girl who gets great design. The MINKPINK collections are influenced and inspired by vintage design, current trends, street style and the lives and experiences of the entire design […]