sass & bide is dedicated to the strong, the obscure & the beautiful.
The sense of free-spirited confidence & contradiction that defines their personal sense of style, provided the inspiration for the initial denim collection and the incredibly successful ‘east village hipster’ jean in 1999. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London fashion week which gained the pair international recognition. Sass & bide is currently stocked in over 20 countries and is available in sass & bide stores, premium boutiques & department stores worldwide.
Sass & bide eyewear is an evolution of the aesthetic that embodies our collections. Where strong lines collide with fine detailing; modern silhouettes compete with vintage inspirations. Where memories of a past reconnect a tomorrow.
A distinctly sass & bide twist permeates every frame, from the classic to the statement pieces. Beautifully echoed through each of the sunglasses is a symbol of Sarah-Jane and Heidi’s friendship, a star featured on the tip of every arm, which is the small star tattoo they share with each other.
Sass & bide is the namesake label of Sarah-Jane Clarke (sass) & Heidi Middleton (bide). These best friends broke the rules, followed their hearts and today enjoy international success. A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of […]